NEW GENERATION HAIRCARE

NEVER WERE THERE TWO CROWN BEARERS
SO EVENLY MATCHED AS EDWARD AND
FIONA. IS HE HER KING, IS SHE HIS
QUEEN? THEY ENABLE YOU TO FORGET
WHICH OF THE TWO FORMALLY SUCCEEDED THE
THRONE. WITH THE FLAIR OF THEIR SOPHISTICATED
ATTITUDE, THEY COMMAND RESPECT. THANKS
TO THEIR CHARISMATIC LEADERSHIP, THEIR
POWER GREW FAR BEYOND THE BOUNDARIES OF
THEIR KINGDOM. EVEN THE MOST OBSTINATE
REPUBLICANS HELD THESE MONARCHS IN FONDNESS.
LONG LIVE THE ROYAL COUPLE!

How any two singles can form a powerful couple, can be seen in hair cosmetics. At the end of the eighties, for instance, the all-in-one products were immensely popular. Shampoo and conditioner in one seemed to be the product of the future. But – as in the case of many historic couples – history has shown that an apparently good ‘marriage’ may well fail eventually. And that is what happened to the all-in-ones. Why? Most active cleaning ingredients have a negative charge, while the nourishing ones have a positive one. These connect with each other, making it impossible to combine cleaning and nourishing effectively. In case of traditional shampoos, about 50-60% of the cleaning and nourishing effect is lost. Manufacturers believed they could circumvent this problem with long silicone chains, but the silicones stacked up, weighed the hair down and formed an impenetrable film around it, causing many hair transformations and colouring to be doomed. All-in-ones seemed unattainable for decades, but all the while, the solution had been around for almost a century. The Dutch Nobel Prize winner Johannes Diderik van der Waals (1837-1923) was well ahead of his time when he discovered the principle that forms the base of Royal Kis. The so-called ‘van der Waals forces’ assume an attractive force between neutral molecules. That is why the innovative formulae of the cleanditioners, for which a patent is pending, work with neutral cleaning ingredients. Keratin and modified poloxamine do not impede each other’s functioning, they even complement each other. These never-before-used combinations create the perfect base. For further treatments, such as colouring and transformation.

REVOLUTIONARY

What seemed unattainable for many years, the cleanditioners by Royal Kis make possible: optimal cleansing, optimal repair, optimal protection – without compromise. First of all, cleansing. Cleanditioners cleans more mildly than traditional sulphate-containing shampoos and stronger than the sulphate-free shampoos. This is the result of an effective and special combination of gipsum and alternative sulphates, with a proven less-astringent effect on hair and skin. RBC-tests of the level of irritation prove that this works: sulphate-free shampoos have an RBC-value of approx. 0-5, sulphate-containing shampoos of approx. 30. Cleanditioners have an RBC-value of 10-15: less than half the irritation of traditional sulphate-containing shampoos, with more effective cleansing. Furthermore, all cleanditioners have a very low pH-value of 4.5, that you would normally only find in treatments. At least as revolutionary is the nourishing effect of the cleanditioners. The unique combination of keratin and poloxamine, modified by Royal Kis, is a smart alternative for silicones, without the familiar negative side-effects. Keratin repairs the dagamaged parts of the hair, and polocamine forms a protective film around the hair. The major difference with silicone: This layer is micro-thin,

featherlight and washes out. Each time you use cleanditioner, the film is removed and reapplied. This prevents stacking or reinforcement. Furthermore: All cleanditioners are paraben-free and contain the mildest and human-friendly preservatives. They have also been enriched by a mixture of nourishing botanical extracts. Scalp Cleanditioner contains octopiroxTM and climbazole, A most effective combination against dandruff. Scalp and Volume Cleanditioner also contain caffeine, that inhibits the formation of dihydrotestosterone and as such, promotes hair growth. As for the result: The hair is perfectly protected against outside influences, such as the heat of styling tools. After drying the hair, the nourishing effects are clearly tangible and noticeable. The hair feels clean and fresh and gets more gloss and volume, without weighing down, which allows a hairdo to last longer. TIP: USE THE ROYAL KIS CLEANDITIONER IN COMBINATION WITH ROYAL KIS MAGIC SHIELD, FOR BETTER COMBABILITY OF DAMP HAIR AND AN OPTIMAL PROTECTION OF THE HAIR COLOUR BY THE UV-A/B FILTER.

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